The leading edge of social innovation is based on scalable learning rather than pre-existing knowledge. Learning comes from doing, so we build experiments and projects to maximise impact and extract the learnings.
We’re inherently entrepreneurial in our approach. We turn problems into challenges, and barriers into opportunities. We follow lean methods to maximise the return on investment through bootstrapping through the unknown stages of projects.
We make money to run our business, rather than running our business to make money. We measure our impact and our projects on multiple indicators; financial is only one of them – hence we are ‘more than profit’.